TEX is getting Cortex ready...
StationCortexPractical, plain-English guidance for finding advertisers, managing commercial work and creating more time for the part of radio that matters.
Run a cleaner radio advertiser competition from a Facebook post, with clear entry steps, a fair draw, a tidy winner check and a simple advertiser follow up.
A simple way to turn the campaign brief, offer, dates and advert message into Facebook posts that sound like your station and help the advertiser.
A simple radio proposal follow up rhythm for station owners who want to stay helpful, keep warm advertisers moving and stop good sales chances going quiet.
Carl explains the main radio campaign reporting tools and when each one helps or hurts sales, renewals and advertiser trust.
A practical guide for station owners who need a first sales pitch that is short, clear and focused on the advertiser, not just airtime.
Stop guessing who to call next. Build a focused list of local businesses that are likely to need awareness and are worth a proper first conversation.
A practical guide for station owners who want their sales team to make warmer, better prepared calls to possible advertisers.
Using a template may be fine for simple radio deals. Here is how to spot when your station needs a connected proposal system instead.
Carl shares a practical way to record campaign activity as it happens, so your team is not hunting through emails when an advertiser asks what ran.
A practical way to plan Facebook activity beside the radio schedule, reduce chasing and keep sales, presenters and advertisers clear on what happens next.
A simple way to stop advertiser details, promises, and next steps from getting buried after a local client says yes.
Spreadsheets can work well for a small radio sales desk, until leads, notes, renewals and campaign details start living in too many places.
A practical guide for station owners who want to move from advertiser interest to a signed radio advertising proposal and contract without retyping the same details.